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Context: Your Key To Connecting with Customers and Driving Revenue

June 19, 2018 @ 5:30 pm - 7:30 pm EDT

Your customers are overloaded with information.  It is up to you as the sales rep to provide them the right context on how your solution will bring them value.  In this moderated session, John Barrows will discuss how sales must work with marketing teams and use automation tools to thrive the new age of the informed customer.  Marketing assets are powerful when applied to the right customer at the right stage in the buyer journey.  Automation tools make it easy to communicate but must be used carefully to rise above the noise and capture customer attention.  This new reality for sales reps means that they need to be strategic in how they use all these resources to frame the right context with customers so they can effectively connect with today’s buyers and drive revenue.  This session is a must for any sales and marketing professional, whether you are in a field or leadership role. 

Join us on Tuesday, 6/19, at the offices of Rapid 7 to network, learn, and sharpen your sales and marketing skills for today’s world of sales.



6:00 to 7:00 – Networking with hors-d’oeuvre & refreshments

7:00 to 8:00 – Panel discussion with Q & A

8:00 to 8:30 – Networking & Wrap-up




John Barrows has been in sales for 22 years and held every position from making 400 cold calls a week to being the VP of Sales & Marketing for a company that was acquired. He now trains some of the fastest growing companies in the world like Salesforce, Google, Dropbox, Tableau and others on sales techniques and approaches that have an immediate impact on results.  He believes that sales are the greatest profession in the world when done right, it’s the worst when done wrong.  Let’s do it right is the motto he lives by!


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The Enterprise Sales Forum is a global network of sales professionals committed to sales excellence and professionalism who are focused on creating the future of sales through learning, innovation, and collaboration at chapters globally.

Our Boston chapter provides an open, collaborative and diverse environment where you can share ideas, network with peers and learn actionable insights for achieving professional sales excellence from successful practitioners and leaders.


Rapid 7
100 Summer St. Floor 13, Boston, MA 02110
Boston, MA 02110 US
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