Loading Events

« All Events

  • This event has passed.

Qualification + Finance = ROI

April 3, 2018 @ 6:00 pm - 8:00 pm EDT

As an SDR, you must be able to pack a powerful message to gain the attention of the decision makers & champions you interact with every day! When you’re selling to finance directly you also need to take into consideration that the finance team will be evaluating you with ROI top of mind.

Learn from our panelists of experienced sales professionals as they answer the following questions when qualifying into finance.

Who in finance influences deals & how?
How do you communicate real value for finance in the qualification process?
How should you lay the groundwork/start building the case for ROI when qualifying?




Cristen is an experienced sales professional with a demonstrated history of working in the healthcare software industry. She is skilled in Communication, Account Management, Situational Leadership, and Analytical Skills. She’s a strong business professional with a Bachelor of Science (BS) focused in Business and Enterprise Management from the Wake Forest University undergraduate School of Business.


Deep Gujral is a principal and the leader of Withum’s Technology Advisory practice based in New York City. Deep’s team of technology industry specialists provide consulting services including mergers, acquisitions, divestitures and capital raising to both venture and private equity-backed companies, ranging from SaaS, e-commerce, marketplace, ad-tech and publishing sectors. Specialty guidance practice areas include internal accounting, restructuring, financial planning and analysis, board meetings, investor relations, forecasting, ERP strategy, term sheet modeling and negotiations, capital structure, budgeting and organizational cash flow.


Alea is a customer and team-centric professional that has held a variety of strategic, operational, and financial roles that allow her to approach problems and implement change through a holistic, multi-disciplinary lens. She enjoys new challenges and is a proven leader in high-growth, fast-paced environments.

She loves the psychology of sales and is deeply interested in and passionate about optimizing the customer experience – gathering customer needs, experience & design, product marketing, and sales – to drive growth.



• 6:00 pm – Networking & Hors d’oeuvres
• 6:45 pm – Panel Discussion begins
• 7:15 pm – Q&A with Audience
• 7:45 pm – Wrap-up

• Speakers’ panel and Q&A
• NYC B2B sales networking
• Hors d’oeuvres
• Open beer & wine bar


Please share our event and community with your colleagues and friends in sales using our Social Share Buttons below. 

If you’ll be tweeting about the event make sure you tag us and use our hashtag, #NYCSDF & #NYCSALES



A special thank you to eMarketer for hosting the event!

  • If you want more impactful prospecting with results, try creating videos with Vidyard.

  • If you need more accurate sales & marketing intelligence, give DiscoverOrg a ring.

  • If you want to coach up your sales team to rock their calls, start recording with Gong.

  • If you wish to broadcast your events live, the best video solution is Livestream.

  • If you want to automate inside sales workflows, give Fusemachines a try.


April 3, 2018
6:00 pm - 8:00 pm


NYC Sales Development Forum


11 Times Square Suite 12, New York, New York 10036
New York, New York 10036 US
+ Google Map